Certified in Public Health (CPH) Practice Exam

The social marketing conceptual framework is known for its 4 P's and competition. Which of the following is not one of the 4 P's?

1. Price

2. Product

3. Population

4. Place

The correct answer is: Population

The social marketing conceptual framework is indeed centered around the 4 P's, which include Product, Price, Place, and Promotion. Each of these elements plays a critical role in designing strategies that can effectively influence behaviors for public health goals. Product refers to the service or behavior that is being promoted to meet the needs of the target audience. Price reflects the cost or barriers associated with adopting the promoted behavior or purchasing the product. Place encompasses the distribution channels that make the product accessible to the audience. Promotion involves the communication strategies used to inform and persuade the target population about the benefits of the product. Population, while important in understanding the target audience for social marketing campaigns, does not fall under the traditional 4 P's of social marketing. This terminology typically relates to the marketing mix that focuses on the strategic deployment of products and services rather than demographic segmentation. Consequently, Population does not align with the framework that defines the essential components of a social marketing strategy.