Certified in Public Health (CPH) Practice Exam

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In public health programming, what is the role of formative evaluation?

To assess immediate outcomes
To guide improvements during program implementation
To summarize program success
To analyze long-term effects

The correct answer is: To guide improvements during program implementation

Formative evaluation plays a crucial role in public health programming by guiding improvements during program implementation. This type of evaluation occurs while the program is being developed or delivered, allowing program planners and implementers to identify what is working well and what areas need adjustment. By gathering feedback and assessing various aspects of the program—such as the engagement of participants, resource allocation, and the overall effectiveness of strategies—formative evaluation helps ensure that the program can be refined and adapted to better meet the needs of the target population. In contrast to assessing immediate outcomes or summarizing program success, which are typically associated with summative evaluations, formative evaluation is more focused on the iterative process of program development. Additionally, while analyzing long-term effects might provide insights into the lasting impact of a program, formative evaluation is concerned with the present state of the program and how it can be improved in real-time. This proactive approach is key to enhancing the overall effectiveness of public health interventions.