Ace the Certified in Public Health (CPH) Exam 2025 – Launch Your Health Hero Journey!

A mission statement serves as a concise narrative that articulates a program's overall focus and purpose. It captures the essence of what the program aims to achieve and conveys its core values and primary objectives. The mission statement is an essential component for guiding the program's activities and strategies, helping stakeholders and participants understand the intended impact and vision.

A long-term program goal typically refers to a more specific achievement the program aims to reach over an extended period, usually based on the mission statement but not as succinctly defined. A long-range program plan is a comprehensive document detailing the strategies, actions, and resources needed to achieve various objectives, making it broader than a mission statement. A program objective breaks down the mission into specific, measurable outcomes that represent steps toward achieving the broader goal, but it does not encapsulate the program’s overarching purpose like a mission statement does.